So much of our self-perception is based on what we see in the media, and it seems impossible to imagine a society of confident women, when we really look at what we compare ourselves against. It’s time to normalize images of real sized women across all media platforms. Life isn’t airbrushed or Pinterest-perfect; it’s unrealistic to set the expectation for girls and women that they should be. We have been happy to note recently that clothing brands like Madewell are beginning to include more sizes of models on their websites and social media, but we want to push the current boundaries further. We want to inspire women to feel confident, beautiful, and empowered, regardless of their size, shape, or age.
With this in mind, we would like to welcome you to our body image campaign in honor of Women’s Month. We have photographed seven women, sizes zero through twelve, and are so excited to share their stories (and their outfits!) with you. This campaign became much more than we hoped, thanks to the openness of the local women who modeled and the amazingly creative women who collaborated with us to make our vision a reality.